Sela

Need a painter? A mover? A plumber?

Channel

WhatsApp, only.

Avg. reply

Under 10 minutes.

Quotes per ask

2–4, side by side.

Cost to you

Free during beta.

01 / How it works

Three messages and you're done.

Text Sela what you need.

One thread, plain English. Tell us the job and the rough shape of it. We'll ask for what's missing.

"I need a painter for my apartment, 4 rooms, walls only, end of the month."

ii.

We brief vetted local pros.

We reach out to trusted providers in your neighborhood, share your brief, and chase replies so you don't have to.

"On it. I'll come back within a few hours with options."

iii.

You pick. We connect you.

Real quotes, side by side. You choose. We hand off the conversation directly with the pro you picked.

"J. Marsh can do it Sunday at $1,180. Want me to introduce you?"

"a painter for 4 rooms" "AC repair, urgent" "a mover, 2 BR across town" "someone to mount a TV" "a plumber, leaky kitchen" "electrician, fuse box trips" "a locksmith, today" "deep clean before guests" "a handyman, IKEA pile" "a dog walker, weekdays 8am" "a painter for 4 rooms" "AC repair, urgent" "a mover, 2 BR across town" "someone to mount a TV" "a plumber, leaky kitchen" "electrician, fuse box trips" "a locksmith, today" "deep clean before guests" "a handyman, IKEA pile" "a dog walker, weekdays 8am"

02 / What it looks like

It feels like texting a friend
who knows everyone.

You write to Sela the way you'd write to a friend. We come back with names, numbers, and prices — not a portal, a profile to complete, or a "schedule a discovery call."

A real exchange, condensed. Times are illustrative. The names of pros are anonymized for the mockup.

Sela typing rarely · replies fast

Hey — need a painter for my place. 2BR, walls only, want it done before the 30th. 10:14

Got it. Approx ceiling height? And do you want them to move furniture or will it be empty? 10:15

Standard, ~9 ft. Place will be mostly empty. Off-white everywhere except one accent wall. 10:16

Perfect. I'll brief 3 painters I trust in the area. Back in a few hours with quotes. 10:17

Three quotes for you 👇

J. Marsh$ 1,180 Sun start · 1.5 days · 9★ jobsEast side

A. Torres$ 1,290 Mon start · 2 days · own laddersMidtown

R. Kaplan$ 1,050 Tue start · 2 days · soloSouth side

14:42

Marsh. Connect us please. 14:44

Done — you and J. Marsh are in a thread now. I'll ghost unless you need me. Good luck with the move 🪜 14:44

03 / Why Sela

Built for people who'd rather not
make six phone calls.

Your time
back.

Finding a good painter is six phone calls, three site visits, and a week of "let me get back to you." Sela does it in a few hours, in a single thread.

Real quotes,
no runaround.

Pros know they're competing on price upfront. You get numbers — not "let me come see it" stalling tactics or vague day-rates.

Just WhatsApp.
Nothing else.

No app. No login. No portal. Save Sela in your contacts and message us when you need something. That's the whole product.

Sign-up =

say hi

Save Sela. Text hi.
That's the sign-up.

No forms. No "verify your email." Text Sela "Hi" and we'll ask for your first name and neighborhood right inside the chat. That's your account.

Replies during beta hours, 9–9 local · Sela Concierge is owned and operated by Draftboard Inc., a Delaware corporation.

04 / The first three messages

Sign-up is the first conversation.

You text "Hi"

That's it. No app. No download. No password.

ii.

Sela says hello

Hey 👋 I'm Sela. What should I call you, and what neighborhood are you in?

One reply with your first name + area. We don't need anything else.

iii.

You're in

Got it, Maya. You're set. Whenever you need a pro — painter, plumber, mover, whatever — just text me.

From here, ask for anything. We'll fill in the rest only when it actually matters.

05 / Behind Sela

Sela is a service of Draftboard Inc.

Sela Concierge is the consumer-facing brand. The company behind it is Draftboard Inc., a Delaware corporation. Draftboard owns and operates Sela — the technology, the support, and the team behind every reply.

Draftboard's main product is a B2B network-mapping platform at intros.draftboard.com. Sela is a separate consumer brand under the same parent company.